A Home for Independent Event Businesses
Supporting Enriching Entertainment to inspire civic engagement and strengthen democracy
Inform, Connect, and Empower Communities. Strengthen Democracy
The craving for real-world experiences has never been stronger. Live events in the US are projected to grow from $466B in 2025 to over $650B by 2032.
Nearly 100,000 small event businesses exist in the U.S., with the vast majority generating less than $5M in annual revenue.
Impactful event businesses lack capital and operational efficiency. It's difficult to scale while remaining anchored in community life.
Encore Entertainment Group is an operating platform that makes it possible for independent event businesses to scale sustainably. Encore invests in founder-led companies, and partners as a long term operator. In addition to growth capital, Encore provides strategic support and shared business infrastructure, like technology, ticketing, and back-office services from finance to HR.
So founders can focus on what they do best.
Our focus is Enriching Entertainment. This includes lectures and storytelling, live podcasts and interviews, discussion groups and debates, workshops and other interactive learning formats.
Our first job is simply defining this new experience category. These are live, social, events with knowledge and dialogue at the center. This type of entertainment is more important and more popular than ever, yet it continues to live on the margins of our mass culture. We believe everyone should have access to Enriching Entertainment, so we are growing an ecosystem to support these intimate experiences.
We partner with event production, promotion, and management companies. We seek out unique event concepts and series with demonstrated audience demand and practical paths for growth.
The Encore Entertainment Group, our investors, and the companies we partner with, are all aligned around long‑term goals: sustainable growth, community impact, and fair returns.
Adam Met, PhD, is a musician, educator, and advocate. As the "A" in the multi-Platinum band AJR, he performs worldwide while using his platform to advance climate action. He is the author of the national bestseller Amplify: How to Use the Power of Connection to Engage, Take Action, and Build a Better World. He serves as Executive Director of Planet Reimagined, is a professor at Columbia University, and works with Congress and the White House on energy policy. He has received TIME's Earth Award and was named a New York Times Changemaker.
"Getting people together in a room to learn and connect with each other is the best antidote to our current political polarization. We are building the new town square."
Adam Katz is an entrepreneur and advisor bridging culture, community, and business. He was the Founder and CEO of Imprint Projects, an award-winning experiential agency for leading brands (Google, LEGO, Levi's, Sonos, Spotify and Eventbrite) and global nonprofits (Gates Foundation, MoMA). He also owned/operated Moogfest, a 40,000-person music and technology festival. He currently runs In–Practice, a consultancy for creative business, serves as Board Director at UnionDocs, and mentors a wide range of founders through NEW INC and Defy Ventures.