An Operating Platform for Independent Event Businesses.
Encore supports Enriching Entertainment to increase civic engagement and strengthen democratic institutions across the country.
Encore supports Enriching Entertainment to increase civic engagement and strengthen democratic institutions across the country.
The craving for real-world experiences has never been stronger. Live events in the US are projected to grow from $466B in 2025 to over $650B by 2032.
Nearly 100,000 small event businesses exist in the U.S., with the vast majority generating less than $5M in annual revenue.
Impactful businesses lack capital and operational efficiency. It's difficult to scale while remaining anchored in community life.
Our focus is Enriching Entertainment: live experiences designed to leave participants more informed, connected, or empowered. This includes lectures and storytelling, live podcasts and interviews, discussion groups and debates, workshops and other interactive learning formats.
We have seen how Enriching Entertainment encourages human connection and public understanding. By expanding access to this type of IRL experience, Encore Entertainment Group encourages civic engagement in communities across the country.
Encore Entertainment Group is a shared-services platform that partners with founder-led event businesses to accelerate growth. We offer founders income stability and hands-on operational assistance without requiring a traditional upfront buyout, allowing founders to remain involved and incentivized to scale their organizations. By centralizing finance, HR, technology, marketing, and logistics, Encore delivers efficient, scalable back-office services and strategic resources that help partner companies become more impactful and sustainable.
We partner with event production, promotion, and management businesses. We seek out replicable event concepts and series, with demonstrated audience demand, and practical paths to growth.
We offer founders security and support, enabling business growth while preserving integrity and creative independence. Our impact-minded investors prioritize long-term sustainability, and value our two-part mission to build a profitable company that catalyzes civic engagement.
This means investors, Encore Group, and founders are aligned around long‑term goals: sustainable growth, community impact, and fair returns.
Adam Met, PhD, is a musician, educator, and advocate. As the "A" in the multi-Platinum band AJR, he performs worldwide while using his platform to advance climate action. He is the author of the national bestseller Amplify: How to Use the Power of Connection to Engage, Take Action, and Build a Better World. He serves as Executive Director of Planet Reimagined, is a professor at Columbia University, and works with Congress and the White House on energy policy. He has received TIME's Earth Award and was named a New York Times Changemaker.
"Getting people together in a room to learn and connect with each other is the best antidote to our current political polarization. We are building the new town square."
Adam Katz is an entrepreneur and advisor bridging culture, community, and business. He was the Founder and CEO of Imprint Projects, an award-winning experiential agency for leading brands (Google, LEGO, Levi's, Sonos, Spotify and Eventbrite) and global nonprofits (Gates Foundation, MoMA). He also owned/operated Moogfest, a 40,000-person music and technology festival. He currently runs In–Practice, a consultancy for creative business, serves as Board Director at UnionDocs, and mentors a wide range of founders through NEW INC and Defy Ventures.